VistaLynk provides insight into the needs, values, behaviors and preferences of older adults and their caregivers. Businesses do well to understand this important and ever-growing audience. In AARP’s 2017 report, Supporting Working Caregivers: Case Studies of Promising Practices, it states that:
The U.S. already has more people over 60 than under 15 and average life expectancy is roughly 79 years, up from 70 in 1960. By 2040, the percentage of people aged 65 and older will account for nearly 22% of the population, up from 13% in 2010. Meanwhile, the 85+ age cohort — those requiring the most care — is slated to triple by 2040.