VistaLynk provides insight into the needs, values, behaviors and preferences of older adults and their caregivers. Businesses do better when they understand this important and ever-growing audience. In AARP’s 2017 report, Supporting Working Caregivers: Case Studies of Promising Practices, it states that:
The U.S. already has more people over 60 than under 15 and average life expectancy is roughly 79 years, up from 70 in 1960. By 2040, the percentage of people aged 65 and older will account for nearly 22% of the population, up from 13% in 2010. Meanwhile, the 85+ age cohort — those requiring the most care — is slated to triple by 2040.
Older adults and their caregivers are a vital consumer segment largely ignored by companies and organizations. Having more insight sets organizations apart from their competitors, translating to greater success.
VistaLynk partners with organizations to help them more effectively reach, provide for and understand their older audiences. Rest assured knowing our work is grounded in current research and gerontology.
We have partnered with organizations such as:
- Kroger
- Stock Yards Bank & Trust
- Ritter Daniher Financial Advisory, LLC
- City of Cincinnati
- Truepoint Wealth Counsel
- UBS
Contact us for more information about how we might partner with your organization.
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